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In Social Media, there is a lot of debate over the value of a “Like”.  As pointed out in The Social Skinny, it’s comparable to determining CPC or CPA.  Imbue’s latest research even put a number on it, $8.  For small businesses, “Likes” and fans are even more important to their long-term success.  Early fans, customers, [...]

It’s the same argument over and over:  What is the value of a post on a mom blog?  I work with both sides on this and the discussion never goes away.  And, it shouldn’t.  The social marketing landscape changes too quickly now.  Every time Facebook changes where posts appear or an algorithm for how updates are prioritized, content and [...]

Ok, strong words.  But, seriously, let’s take an honest look at what has happened to the “Mom Blogger” industry over the past couple of years.  First, let’s clarify who a “mom blogger” is.  The categories and assumptions are complex.  If you look at Babble’s list of the Top 100 mom bloggers, you actually see the [...]

Word of mouth (WOM) marketing is a powerful tool for small businesses.  It’s not new; when someone casually mentions the great service and food they had at a restaurant last night, that’s WOM marketing.  People are more likely to remember that recommendation than an ad in a newspaper or magazine.  Marketers are now realizing they [...]

Although the number of Followers you have on Twitter can be completely insignificant, how you use Twitter can really impact your marketing efforts.  As someone who doesn’t use my smart phone for texting and tweeting, Twitter wasn’t my first pick for a marketing tool.  But, when I looked at how people use it (especially consumers), [...]

How many Followers do you have? Who cares? By the stacks of books and blog posts, obviously someone thinks the number means something. You can even sign up to get paid for tweets based on how many followers you have. That will soon be proven worthless. Social media needs to be about strategy and measurable [...]

Building our software platform has taught me so much about the power of social media.  Three months ago, I thought Twitter was a waste of time.  Now I think it’s a gold mine – especially for entrepreneurs.  It’s not Twitter exactly, but a group of incredibly influential and smart bloggers who use Twitter to communicate.  [...]

We’re all still learning this “social media marketing” stuff.  There are thousand of blogs, books, articles, etc. that tell you how to do it.  They all explain the free marketing benefits of using social sites like Facebook and Twitter to promote your business, but sometimes they leave out the etiquette.  Sometimes it is not even etiquette, [...]

Everyone thinks they have the next great idea. So, how do you know? Start by finding your market.